Office of Assistant Vice-Chancellor Research (OAVCR)

Tourism Research Group

Research Lead: Dr Shirley Chin Wei Lee

Secretary: Dr Sarah Ghazali

Members:

  • Dr Nazlida Muhamad
  • Dr Shafi Noor Islam
  • Dr Asiyah az-Zahra
  • Dr Mahani Haji Hamdan
  • AP Dr Ahsan Ullah
  • Dr Van Dao Truong

Contact: research.tourism@ubd.edu.bn

About Tourism Research Group

The Tourism Research Group at our university is dedicated to advancing the understanding of tourism through cutting-edge research and scholarship. Our team of experts conducts research on a wide range of topics, including the economic impact of tourism, sustainable tourism development, and the cultural and social dimensions of tourism. We also collaborate with industry partners to address real-world issues and inform policy and decision-making. Our research findings are widely disseminated through publications, presentations, and professional development opportunities. By engaging in interdisciplinary and applied research, our group aims to make meaningful contributions to the field of tourism and to support the growth and development of the industry.

Research projects under Tourism research group :

Current, Past and Upcoming projects:
  • A Strength based approach to community led tourism in Brunei
  • Exploring the potential of farm to table tourism in Brunei
  • Establishment of the monitoring Program for sustainable tourism and environmental conservation at Brunei River
  • The Impact of Gender, Patriarchy, and Culture on the Female Travel Experience: A Comparative Study of Brunei Darussalam and Vietnam